Blog

Thanks for stopping by!

Hey, we’re Mike and Alina, the founders of NüBreath.

Our mission is simple—to bring the transformative power of cold plunging to as many people as possible.

Through our dedication to excellence, innovation, and community, we aim to be your trusted partner in wellness—helping you unlock your full potential with the help of cold water therapy.

How It All Started

We founded NüBreath in 2022, after multiple cold plunge experiences led us to rediscover our passion for contrast therapy. As a career Firefighter, Mike was looking for a way to recover quicker from physical stress and to become more resilient. Alina had a similar mission—to stay calm and collected in the face of daily stressors, and to recover optimally as a lifelong athlete. Together, we saw a huge need for a no-fuss cold plunge product that was convenient to use and to move. And so NüBreath was born! Today, we’re driven by our commitment to support those who constantly push their boundaries and strive to become 1% better each day. Here’s to your wellness journey!

The Benefits of Cold Plunging

Whether you're an athlete looking to enhance your performance, a busy professional seeking stress relief, or simply someone who wants to feel their best every day, our cold plunge tubs are the perfect way to take your health and wellness to the next level. Thank you for choosing us as your partner in wellness, and we look forward to helping you experience the power of cold water therapy firsthand.